Story

Built by three dads who wanted better for their families—and yours.

As fathers living in Shanghai, we got up close and personal with the impacts of urban air pollution. Between chronic respiratory illnesses and weekends cooped up indoors, we saw firsthand how the smog affected both the physical and mental wellbeing of our families—and decided to do something about it.

And as you may have guessed, we named the company after one of our own children so that we would be constantly reminded of our commitment to our families, and our customers’ families. 

Because nothing is as essential as the air we breathe - but most of us feel it's beyond our control. 

We are vigilant about what our kids eat and drink but have no idea what’s in the air they breathe. We need to take it seriously.

• Air pollution from burning fossil fuels has emerged as the world's single largest environmental health risk. 
• The effects of dirty air on the human body are slow moving and scientists are only now starting to fully understand them. 
• In 2012 scientists classified airborne particulate as a group 1 carcinogen. It's like lead…no amount is healthy.
• Yes, it's a problem in your community too. 250 counties in the U.S. have more than 90 days of crappy air quality each year. And our home in sunny California has 9 of the 10 cities with the worst air quality in the US.
   

And our homes are no oasis ...they’re basically just boxes full of even crappier air. In fact, your house can be up to 5 times more polluted than outdoors. And if you’re like most people, you spend the vast majority of your time there.

Today’s air purifiers aren’t even close to solving the problem. They’re outdated appliances wrapped in sketchy marketing. So yeah, you don’t just need an air purifier. You need the best air purifier you can get your hands on. You need Mila. 

Our goal is simple: to make the absolute best air purifier on the market. That means top-notch performance, design and technology, all at a price every family can afford.

Mila was built by three dads who wanted clean air for their kids but saw major flaws in the air purifiers that dominated the market. So they did what nobody else thought to do — fix the problems.

After years of research, engineering, and feedback from real families, we’re thrilled to introduce you to our labor of love. She’s packed with unique features and abilities that make her the most genius purifier around:  

Let’s face it, today’s air purifiers are outdated appliances wrapped in sketchy marketing.  

Most still have 3 antiquated speeds - like a blender circa 1984. Mila is different. She’s intuitive, honest, and is made with more thoughtfulness than grandmas's apple pie. 

The biggest problem with air purifiers is that you don’t know if they’re actually doing anything. There’s no proof you can see.

Mila solves that. Simply adjust the fan speed to your desired air quality and Mila shows you the estimated time to achieve it. It’s as intuitive as setting your thermostat.

She looks great in any room, amiright?

With Mila, you don’t have to worry about whether you have the right size purifier for every room.

Mila is the first purifier with spatial awareness to give you the same level of performance, whether she’s placed in a 150 sqft nursery or a 400 sqft family room.

She’s the first purifier to detect room presence so she knows to quiet down when you enter the room and deep clean when you’re gone.

The science of air quality is complicated. But Mila talks to you in plain language to fill you in on what’s going on, in terms (and emojis) you can understand.
 

The friendly Mila bot keeps you updated on the status
of your air throughout the day.

Mila is the first purifier to include a life-saving carbon monoxide detector. 

Did you know that carbon monoxide poisoning sends 20,000+ individuals to the ER each year in the US alone? That’s why Mila is the first purifier to include a carbon monoxide sensor to protect against malfunctioning furnaces and space heaters.  

She also monitors room humidity and warns you if you’re at risk of mold.

And if the outside air quality drops, Mila has you covered. She watches the outdoor forecast and adjusts automatically to ensure you’re consistently protected indoors. 

She also comes with 1lb of heavy-duty granular activated carbon, the gold standard in filtering harmful VOCs, odors and smelly cats.

Other manufacturers cheat and call a few ounces of carbon dust a “carbon filter.” However, filtration of gases depends on the weight and depth of activated carbon. 

Mila’s patent-pending Dual-Flow filter allows her to hold an optional 1 lb of granular active carbon in a 3-inch bed, giving you best-in-class filtration for household odors and harmful VOCs from paints, carpets, and pressed woods.

Mila’s patent pending “Dual Flow” filter design solves a long-standing problem found in air purifiers.

Though HEPA and granular activated carbon are the filtration gold standards, sandwiching them together in a purifier dramatically decreases airflow. Manufacturers cheat to work around this and preserve their CADR rating by sprinkling a few ounces of carbon dust in a prefilter and calling it a "carbon filter." But filtration of gases depends on the weight and depth of activated carbon. That “carbon filter” gets spent in a matter of days, if not hours.

Built by three dads who wanted better for their families—and yours.

As fathers living in Shanghai, we got up close and personal with the impacts of urban air pollution. Between chronic respiratory illnesses and weekends cooped up indoors, we saw firsthand how the smog affected both the physical and mental wellbeing of our families—and decided to do something about it.

And as you may have guessed, we named the company after one of our own children so that we would be constantly reminded of our commitment to our families, and our customers’ families. 

Because nothing is as essential as the air we breathe - but most of us feel it's beyond our control. 

We are vigilant about what our kids eat and drink but have no idea what’s in the air they breathe. We need to take it seriously.

• Air pollution from burning fossil fuels has emerged as the world's single largest environmental health risk. 
• The effects of dirty air on the human body are slow moving and scientists are only now starting to fully understand them. 
• In 2012 scientists classified airborne particulate as a group 1 carcinogen. It's like lead…no amount is healthy.
• Yes, it's a problem in your community too. 250 counties in the U.S. have more than 90 days of crappy air quality each year. And our home in sunny California has 9 of the 10 cities with the worst air quality in the US.
   

And our homes are no oasis ...they’re basically just boxes full of even crappier air. In fact, your house can be up to 5 times more polluted than outdoors. And if you’re like most people, you spend the vast majority of your time there.

Today’s air purifiers aren’t even close to solving the problem. They’re outdated appliances wrapped in sketchy marketing. So yeah, you don’t just need an air purifier. You need the best air purifier you can get your hands on. You need Mila.